On the Campaign Trail
Unit Description:
This unit asks students to take on the role of media consultants for candidates in a state legislative district election, who must find the best way to "market" their candidate given local issues, voter concerns, and their opponent’s tactics. Students learn how a candidate’s image and stance on issues are carefully crafted to persuade voters – and in the process become more sophisticated consumers of political messages.
Time required:
7 days (45-60 minute periods)
