On the Campaign Trail
Students act as media consultants for a local political campaign and must decide how to best “market” a flawed candidate, given local issues and voter characteristics. Ethical dilemmas arise as students learn about the realities of campaigning for office today, providing the teacher and students with an opportunity to critically examine the U.S. election system.
Please Note: We no longer have examples of campaign products, as mentioned in this unit. We recommend you find current examples from recent elections.
On the Campaign Trail is now available for purchase from Social Studies School Services.